Search Engine Optimization - SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
If you currently own a website and do not perform regular search engine optimization on your website your website may not be performing as well as it could in the major search engines. When we perform an SEO review we look at your current placement in Google, Yahoo and MSN. We look at the copy of your site,the navigation and composition of the individual pages and make recommendations that will improve your ranking in the major search engines.
If you would like a FREE QUOTE on search engine optimization on your site contact us. Just have a question? Email for simple answers.